Trust
Because a precious jewel begins with a relationship of trust. One must be able to speak freely of a project, a budget, a wish — or sometimes a very personal memory. Our role is to listen, to explain, and to accompany each choice with clarity.
WIL LE CHER Maison de Joaillerie · Cannes & Mougins
Jewels that tell a story
A jewel is, above all, a story.
It may celebrate a meeting, a love, a birth, a commitment, or a moment one wishes to make unforgettable.
It may be given by someone we love, chosen for ourselves as a private pleasure, or become, in time, the precious witness of a life.
Some jewels accompany the great stages. Others are born of a sudden desire, of an emotion one wishes to keep close.
And then there are those we transform.
An old jewel, an inherited stone, a wedding band, a keepsake passed down by someone dear. The material remains, but a new story begins.
At WIL LE CHER, it is that story we seek to understand first.
Then come the drawing, the stone, the metal, the proportions, the light and the gesture.
In Cannes as in Mougins, every creation is born of an exchange with professionals who know jewellery from the inside, from the first sketch to the finished piece.
- Designed and made in our Cannes and Mougins workshops
- Natural diamonds & laboratory-grown diamonds
- Recycled 18-carat gold
- 3D design & realistic visualisation of your project
- Personalised study and quote, free of charge
One House, one signature
The House of WIL LE CHER was born of a conviction:
a jewel is never only what you see. It also carries what you feel.
A memory.
A promise.
A presence.
An important passage in a life.
A story one wishes to pass on.
This is why every creation begins with listening. Before speaking of carats, of metal or of technique, one must understand what the jewel is meant to represent.
Trained in Paris and shaped by the demands of the Place Vendôme, then enriched by an international journey between Montreal, New York and Geneva, Wil built his vision of jewellery in worlds where precision, creativity and mastery of the gesture are essential.
With Béa, he then imagined a deeply independent House, where one takes the time to understand a story before giving it a form.
A House where jewellery tradition, diamond expertise and contemporary technology work together in the service of emotion.
Wil, jeweller
The eye, the hand, the stone
Everything begins with the eye.
The eye turned on a person. On a stone. On a story. Then comes the hand.
Wil never considers a diamond only through its technical characteristics. He looks at its light, its balance, its proportions, its brilliance — and above all at what it will bring to the creation.
Over the years, the diamond has become one of his great specialities. Natural or laboratory grown, his approach is the same: understand the project, select the right stone, and look for the one that will give the jewel its presence.
Because a stone is never chosen on its own.
It must find its natural place in the drawing, match the personality of the person who will wear it, suit their daily life, and give its full meaning to the story the jewel will tell.
This mastery allows WIL LE CHER to work natural diamonds and laboratory-grown diamonds alike, with the same attention to beauty, to quality and to the coherence of the project.
Wil's own words
“My craft as a jeweller is first of all the mastery of the gesture. But it is also the art of thinking through those almost invisible details — the ones you do not always notice separately, but which give the piece all its meaning once it is finished. And then you must know when to stop: know when the balance is there and nothing more should be added.”
— Wil
From the Place Vendôme to the French Riviera
A craft shaped by the great capitals of jewellery
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Paris · Place Vendôme
Trained at the École Boulle in Paris, Wil then entered the demanding world of Parisian high jewellery. He worked beside a master jeweller making pieces for the great Houses of the Place Vendôme. For several years he perfected his gesture, his eye and his grasp of the most exacting standards of the craft.
Paris taught him rigour. The Place Vendôme, exactingness. And the bench, that indispensable patience which sometimes obliges you to start again until the piece finds its balance.
But there he discovered something else: behind every exceptional piece there is always an intention. A story. A person.
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Montreal
The adventure continued in Canada. Wil was asked to take charge of an important jewellery creation workshop in Montreal, where he discovered another scale of work, new responsibilities and another way of approaching creation.
Béa was already with him. She too developed a concrete knowledge of the stages of making, of following pieces through, of transformations and repairs. That experience forged a shared conviction: a jewel must never lose its meaning along the technical stages.
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New York
Then came Manhattan. For two years Wil took part in opening and developing a New York boutique-workshop. New York brought him more freedom, more daring and another way of thinking about jewellery — a city where styles cross, where desires assert themselves and where creation can step outside the codes.
That experience further nourished his ability to adapt to each personality and to each story.
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Geneva
After New York, Wil continued in Geneva. His time in the Swiss jewellery and watchmaking world, notably with the House of Chopard, strengthened his demand for precision and his taste for impeccable finishing.
Geneva gave him another vision of luxury: the one where perfection sometimes lies in what you do not notice straight away. An invisible detail. A mastered proportion. A construction made to last.
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French Riviera
After those years of travel, Wil and Béa chose the French Riviera to found their own House. Mougins first. Then Cannes, a few steps from the Croisette and the rue d'Antibes.
Two places. Two atmospheres. Two workshops. One same intent: to create jewels that truly accompany the lives of those who wear them.
A jewellery House facing forward
Tradition in the hand, technology in the service of emotion
At WIL LE CHER, technology is never an end in itself. It is a tool in the service of creation.
Wil masters 3D design, in order to give the client an extremely realistic view of their future jewel before the making even begins.
Volumes, proportions, the position of the stones, the width of a band, the height of a setting: every detail can be seen, studied and adjusted.
This goes well beyond a simple sketch. It allows the project to be shown from several angles, an idea to be refined, solutions to be compared, and a quote to become far more concrete.
Above all, it lets the client begin to see their jewel come into being before it exists.
An idea becomes an image.
An image becomes a form.
Then the hand takes over.
The eye imagines.
Technology reveals.
The hand gives life.
Our vision
Giving a form to the moments that matter
Every creation begins with a story.
A meeting.
A commitment.
A birth.
An anniversary.
An achievement.
A memory.
A transmission.
Or simply the wish to give oneself pleasure.
There is no small reason to wear a jewel, when that jewel means something.
Some jewels are given. Others are chosen for oneself. Some celebrate the present. Others keep something of the past alive.
At WIL LE CHER, we do not seek to impose a style. We seek to understand what you wish to tell.
It is then for the jeweller to turn that emotion into matter, into volume, into light and into movement.
A stone can become the starting point of a drawing. An old jewel can be entirely reinvented. A natural diamond can carry the force of a transmission. A laboratory-grown diamond can make a different creation possible — larger, or bolder.
True expertise lies in listening, understanding and knowing how to adapt — without ever losing the demands of the craft.
Transformation
When a jewel carries on its story
Not every jewel begins on a blank page. Some reach us laden with memories.
A ring that belonged to a mother or a grandmother.
A wedding band.
An inherited stone.
A jewel one no longer wears but will not part with.
Because sometimes, transforming a jewel is a way of keeping alive what it stands for.
The material can change. The drawing can evolve. The stone can find a new place. But the story remains.
At WIL LE CHER we approach these transformations with particular care, because we know that the value of a jewel is not always the one you can measure.
A jewel can change its form, but never the value of the story it carries.
Three values
Respect
Respect for the person. For their story. For their budget. For the material. For the stone. And for the craft.
Excellence
Because a jewel meant to accompany a life deserves absolute attention. Excellence often hides in the details one notices least: a true proportion, a precise setting, a flawless finish, or a few tenths of a millimetre perfectly mastered.
What changes when you push the door
You meet professionals of the craft
At WIL LE CHER, talking about a jewel is not limited to its appearance. In Cannes as in Mougins, you are accompanied by people who know the stages of its design, its making, its transformation and its repair.
Because to advise well on a jewel, you must also understand how it is built.
In Cannes, you meet the jeweller
In Cannes, Wil receives you himself. You speak with the man who conceives the construction of your jewel, selects the stones, draws the piece and masters its making.
The conversation can become concrete at once. An idea can be drawn. A proportion changed. A stone compared. A 3D model made, so that you can see the project with a particularly precise realism.
But before the drawing there is always one essential question: what is this jewel meant to tell?
In Mougins, Béa accompanies you
In Mougins, Béa welcomes you with that same concrete knowledge of the craft. Her experience following the making, the transformations and the repairs lets her grasp a project's constraints immediately and anticipate its stages.
Today, even though she no longer works at the bench, she knows the craft, its vocabulary, its realities and its demands.
She takes the time to listen to your story, to understand what you want, and to build the foundations of your bespoke creation with you. Wil then takes over its design and its making.
Your project takes shape in front of you
A bespoke jewel does not begin in a catalogue. It begins with a conversation.
A photograph. A stone. A drawing. An old ring. A memory. A wish still unclear. Anything can become the starting point of a creation.
Thanks to 3D design, the first ideas can quickly become realistic images. You can see your jewel before it is made, adjust certain details and follow the birth of the piece step by step.
In Cannes as in Mougins, your project is entrusted to people who know jewellery far beyond the window display.
Diamond expertise
Natural or laboratory grown: choosing the stone that will bring the jewel to life
A diamond specialist, Wil brings all his expertise to the selection of your stone.
Natural diamonds, laboratory-grown diamonds, classic shapes or more singular cuts: each stone is chosen with particular attention to its quality, its proportions, its brilliance and its character.
Through a rigorously selected network of international suppliers, Wil seeks out and negotiates the stones best suited to each project, in order to offer his clients the finest balance between quality, beauty and budget.
Come and see us
Cannes
Wil receives you at the workshop.
10 rue Macé, 06400 Cannes
04 22 08 10 14
Mougins
Béa welcomes you and builds your project with you.
700 avenue de Tournamy, 06250 Mougins
04 92 28 19 11
A personalised study and a quote are offered, with no appointment needed. Write to us, and we will answer you ourselves.
Place au mystère