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Article: The Ultimate Guide to Keeping Your Gold and Diamond Jewelry Sparkling

Le guide ultime pour préserver l’éclat de vos bijoux en or et diamants

The Ultimate Guide to Keeping Your Gold and Diamond Jewelry Sparkling

A precious piece of jewelry is more than just an accessory. It's a symbol. Of love, of heritage, of unforgettable moments. Yet, even the most beautiful gold or diamond-set creations can lose their shine over time... unless you care for them properly.

In this comprehensive guide, Wil Le Cher reveals the best practices for caring for your high-end jewelry —and keeping it as shiny as the day you received it.



Why maintaining your jewelry is essential

Diamonds are eternal , but their brilliance can be affected by dust, oil, soap or chemicals . Gold, on the other hand, can become scratched, tarnished or lose its shine if not handled gently.

“A well-maintained jewel is a jewel that stands the test of time and is passed down from generation to generation.”



🧼 Step 1: Regular cleaning at home (the gentle method)

The necessary equipment:

  • A bowl of warm water

  • Mild soap (ammonia-free dishwashing liquid type)

  • A soft toothbrush

  • A clean microfiber cloth

The method:

  1. Mix warm water with a few drops of mild soap.

  2. Soak the jewelry for 10 to 15 minutes.

  3. Gently brush the crimped areas, without forcing.

  4. Rinse thoroughly with clean, lukewarm water.

  5. Dry with a lint-free microfiber cloth.

Absolutely avoid : the use of toothpaste, bicarbonate or abrasive products which can scratch the gold or weaken the settings.



⚠️ Step 2: What you should never do with your jewelry

Bad habit Risk to the jewel
Sleeping with your jewelry Deformation of frames, premature wear
Showering or swimming with Accumulation of limestone, chlorine = oxidation
Doing sports with Risk of shock, loss or scratches
Spray perfume or hairspray Alteration of metals and stones

Wil Le Cher Tip : Adopt the “jewelry last, jewelry first” reflex — take them off before any activity, put them back on afterward.



💎 Step 3: Smart storage

Your jewelry deserves a safe haven. Avoid leaving it lying around at the bottom of a drawer or all together in a single box.

Best practices:

  • Store each piece in its individual case or soft pouch

  • Keep your jewelry away from direct light, humidity and dust

  • Separate metals and stones to avoid cross-scratches



🧪 Step 4: Regular check-ups at a jeweler

Even the most durable jewelry needs servicing. On average, a piece of jewelry worn frequently should be inspected every 12 to 18 months .

What to check?

  • The condition of the settings (to avoid loss of stone)

  • Deep scratches

  • The level of gloss

  • The possible need for polishing or rhodium plating

At Wil Le Cher , we offer a free maintenance check-up for our clients. Book an appointment here.



🧴 Step 5: Professional care for maximum shine

Over time, home cleaning is no longer enough . This is where professional cleaning comes in: ultrasound, polishing, rhodium plating , etc.

What does this service consist of?

  • Ultrasonic cleaning : removes invisible impurities

  • Polishing : removes micro-scratches

  • Rhodium plating (for white gold): restores the jewel's silver shine

This treatment is recommended every 1 to 2 years for jewelry worn regularly.


📌 Visual summary: caring for a gold or diamond jewel

Frequency Recommended action
Every week Gentle cleaning at home
Before activities Remove the jewelry
Every day Wipe after wearing with a soft cloth
Every 12 months Inspection at a jeweler's
Every 1-2 years Professional cleaning


Conclusion: a brilliance that spans the years… and generations

Caring for your jewelry means honoring its beauty—and its meaning. A ring given as a gift, a necklace passed down, a custom-made piece— every Wil Le Cher jewel tells a precious story . Proper care only enhances it.

Would you like to have your jewelry examined or restored to its original shine?
Make an appointment with our expert workshop or discover our high-end cleaning service.

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